Corporate Leadership Campaign

The campaign delivers Aetna’s message to rebuild the health care industry in the U.S. by reducing the costs and running the system efficiently. It includes the national print and digital advertising. As an Art Director, I was responsible for the concept and visual development as well as overseeing the production and the final delivery.

Art Direction, Visual Design, UX/UI Design

Campaign Key Visual

Objective

To create a campaign that can show Aetna as an industry leader and present their effort towards making the healthcare system better.

Goal

Influence opinion leaders and managers in companies, so they might think about using Aetna as a provider for their employees.

Wall Street Journal
Brochure
Microsite & Interactive Banner Ads
Microsite

February 12, 2019